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Which_UX_Deliverable_which_Audience

Which UX deliverables for which audience?

Usability reports are one of the core deliverables for most audiences, with the notable exception of developer audiences. Presumably, this indicates that there isn’t a need to convince developers that usability issues exist and that deliverables for this audience focused on technical and implementation details. Generally, outside of prototypes, there is no one-size-fits-all deliverable that …

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B2B_Website_BestPractice

Best Practices for a Successful B2B Website

Even though most companies have long realized the value of sales-ready and usable designs to encourage consumer engagement and sales, B2B websites are lagging in this arena. Only in the last few years have B2B companies started seeing the value in changing up their design to better suit their buyers’ or customer’s needs. So, what’s …

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